What is Local SEO and why should you care?

These days, everybody is on the internet.

In the United States alone, 270 million people hop on Google at least once a month, which is about 90% of the population.

Now, as any savvy business owner would know, going where your customers are is one of the easiest ways to bring on more customers than you could handle.

And just like people used to use the Yellowpages to find businesses to buy from, people now use the Internet as the gateway to finding businesses that solve their problems.

With that out of the way, Local SEO is how you show up on Google and get these people looking at your business and becoming your customers. If your business is not showing up at the top of Google, then you are letting customers slip right through your fingers, which is why you should hire the expert SEO agency, Levelu.

What exactly is Local SEO? 

Local SEO is a Search Engine Optimization(SEO) strategy that makes you show up on Google for local customers.

What’s unique about local search results, however, is that Google often brings up the 3-pack(a.k.a map pack, google my business listings) which shows up at the very top of the search results.

Being on this map pack means you are guaranteed to be seen by locals and as we all know. More exposure=more leads= more customers.

Why Does my Business Need Local SEO?

As a business owner, you probably know how important it is to keep customers going through your doors. Simply said, if you can’t keep the customers flowing through your business, then you’ll soon be joining the other million businesses that have failed to survive.

Customers are the lifeblood of any successful business, and having a consistent process of generating them is crucial in keeping your business alive and healthy.

So, where does Local SEO come into the mix?

With Local SEO, you create a consistent customer-generating machine that works day and night to bring you more customers.

It’s simple, Local SEO makes you show up high on Google. When you rank high on Google, more people will see your business at the end of a Google search.

And if they can see you, odds are some of them will end up buying from you.

And here’s the best part of it all, if you have a successful local seo campaign implemented on your business, then you will experience a steady influx of customers even if you’re not doing SEO anymore.

Yes, unlike PPC google ads, any SEO work you do on your website is PERMANENT, which means you don’t have to pay a single cent to generate more customers.

How is Local SEO done?

The primary goal in any Local SEO strategy is to get Google to:

  1. Know your business exists and where its located
  2. Increase Google’s evaluation of your business.
  3. Attract local customers to your business or website.

The 3 parts seem simple on their own, but when you break them apart, there are many more steps involved.

But as a general cut-to-the-chase strategy, you first need to:

1) Set up your Google My Business listing with your business name, address, and phone number. Also, add relevant information as a complete account will help your rankings

2) Distribute your NAP(Name, Address, Phone Number) to local listings and on your website so that Google will know that your business exists in the location that you specified.

3) Generate positive reviews as this will boost your appearance in the local search engines.

Then after that, you will work on increasing Google’s evaluation of your business, so you want to create local content and post it on your website. Additionally, you will need to acquire powerful, high-quality backlinks from local websites. Doing these steps ensures that Google ranks you highly against the other businesses doing local SEO in your area. 

For the last step, you need to create magnetic web pages that customers want to click on and convert. Doing this increases Google’s evaluation of your website and also nets you more customers from your traffic. It doesn’t need to be said, but if you can’t convert any of your traffic, then it is worthless to your business.

SO creating highly converting funnels that guide the cold traffic into paying customers is key to any Local SEO campaign success.

Remember, everybody wants to rank on top, so you will be facing heavy competition. What is key, however, is to implement a robust strategy that dominates your search results.

Much of this Local SEO process, however, involves a lot of work and time, something that you likely don’t have as a business owner. If you would like a high-performance local SEO solution, and start ranking high on local search results, then consider hiring a NJ local seo company.