Digital marketing might be as accessible as it effectively promotes a brand and creates exposure for products and services, but that doesn’t mean it doesn’t come at a price. If left unchecked, the costs can mount up from subscription fees associated with high-end data solutions to ad spending for PPC networks. In addition, you may even need to pay for backlinks.
Now, this may not necessarily be a problem for those with robust budgets to work with, but not everyone has a lot of financial resources at their disposal. Fortunately, even if you lack the money, you can earn backlinks with a small investment of time and effort. And we’ll cover some strategies in this post that will help you gain the desired links without spending so much in the process.
Repurpose your published content
Producing content isn’t easy. In fact, it’s hard work. And the lack of material is one of the reasons why many are unable to get as many backlinks as they want. However, you can get more links from a single piece through content repurposing. With that said, here’s a way to put the practice into action:
- Write a piece that draws in a high traffic volume and attracts backlinks.
- Produce content that covers similar information but publish it on another digital channel. For instance, if the original post covers all the primary ideas of the chosen subject, you can highlight a couple of covered points and present them differently.
- Post updates that point back to your original piece.
Depending on how much time you have and how skilled you are, you could potentially use the same strategy repeatedly to spread the message.
Connect with industry websites and publications
Many aspire to have major publications like Fox or CNN produce a piece on them and give free backlinks. However, these well-known publications don’t focus on a specific niche and are more for general interest. So instead of pitching to them, it’s better to look for a few websites whose content is relevant to the business you’re in.
While the likes of Fortune and Forbes may be out of reach, there are many niche publications you can gain backlinks from. These online sources can help you generate more traffic than you otherwise would have because their audience is likely to be your target demographic. As a result, you’ll get more conversions in this way.
Consider your options
There’s a limit to what you can do by yourself with building links. You’ll need to have professional services at your disposal eventually, or you’ll fall behind your competitors. Fortunately, you can keep costs low by exploring your options before choosing a search engine marketing company. After all, you’ll be able to find services that are more inexpensive by doing so.
Additionally, you’ll learn more about the experts and understand their capabilities, enabling you to choose the right SEO services Philadelphia agency that will best meet your needs if you’re based in the area.
Contrary to what some might think, getting backlinks doesn’t have to be a complicated and expensive affair. With these strategies and practices, you’ll be able to build quality links that will enhance your digital marketing efforts and drive more quality traffic to your website.